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Authoritarian regimes certainly noticed the democratizing potential of social media in the early 2010s. Over time, they began to block access to Facebook and Twitter, crack down on users, and demand certain concessions regarding servers, searchable terms and user information from the usually US-based companies, which tended to capitulate. In 2014, the Kremlin also drove Russian tech entrepreneur Pavel Durov out of the country when it essentially nationalized Vkontakte, a ‘Russian Facebook’, which Durov had allowed dissidents to use to organize protests against the Kremlin. He defended the practice on “free speech” grounds.
Powerful authoritarians in supposedly democratic Western countries also took notice of the democratic power inherent in social media, which they then reshaped to their own anti-democratic ends. Bad actors – such as those associated with the Brexit campaign in the UK and Donald Trump’s 2016 presidential candidacy in the US – weaponized the big data that tech companies happily made available. The tech companies also allowed disinformation to proliferate on their platforms. The ensuing chaos, sowed in the name of ‘free speech’, has contributed to the spread of anti-vaccine and anti-mask attitudes, often antisemitic conspiracy theories, and manipulative material designed to produce political outrage.
What does all this accomplish for the billionaire tech CEOs and right-wing authoritarians who choose to unleash the trolls? To put it briefly, if people find themselves unable to sort through the deluge of bullshit in order to arrive at the truth, some will give up on truth, which allows them to be manipulated by those with power.
This process has been quite transparent in the US, where former Trump spokesperson Kellyanne Conway infamously coined the phrase “alternative facts” on national television, and Trump goon Rudy Giuliani, also on national TV, literally stated: “Truth isn’t truth.” Anti-democratic forces benefit from ‘post-truth politics’ because in the absence of truth, truth is defined by power.
On an individual level, power has absolutely destroyed the Twitter that people like myself once knew and depended on – remade by Elon Musk into something called ‘X’. I was an avid user of the site from 2015, and as I transitioned from an academic career to writing full-time for a living, it allowed me to reach a much wider audience than I otherwise would have and helped me connect with editors and get work. I’m not the only such journalist or commentator to be thrust into chaos by Twitter’s death, as Andrea Grimes explored in a moving article for DAME Magazine. But the bigger worry here is about far more than any one writer.
Twitter’s democratic potential is gone; X has only antidemocratic potential. Over time, this fact will turn the platform into a right-wing echo chamber with weakened direct influence over American civil society, but that process is protracted enough that X’s post-truth ethos could have a harmful impact on the 2024 American election. Facebook is losing relevance much more slowly than X, and its policies will likely also have a seriously harmful effect on our politics in this crucial period.
Government regulation of Big Tech is the best (and likely only) way to effectively counter this problem at scale. Such regulation will not be immediately forthcoming in the US, but Democrats must be aware of the problem as they strategize ahead of next November.
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